| The colors you use for an advertisement are | | | | light green. |
| more important than the actual wording of the ad. | | | | Green is a great color for financial advisors, banks, |
| The reason for this is the colors (and graphics) | | | | and accountants because it signals money. It is |
| capture the consumers attention then causes | | | | also good for outdoor products because it gives |
| them to read your ad. According to | | | | consumers a natural outdoor feeling. The color |
| psychology.about.com, "Psychologists have | | | | green can be used for green houses, vegetable |
| suggested that color impression can account for | | | | stands, landscaping, and farmers because it signals |
| 60% of the acceptance or rejection of that | | | | life. |
| product or service." | | | | Blue |
| Each color has different meanings to different | | | | Blue makes people feel calm, relaxed, tranquil, |
| cultures. For advertising purposes, it is extremely | | | | peaceful, wise, loyal, and trustworthy. It helps |
| important to design your ads in a way that | | | | people accept themselves and resolve their |
| appeals to your target market. Try to choose | | | | problems. |
| colors that will compliment the message you are | | | | The color blue also helps increase productivity. |
| sending to your consumers. | | | | On the other hand, the color blue can also |
| Red | | | | symbolize sadness, and depression. Since most |
| Red is a color that symbolizes action, warmth, | | | | foods are not blue, the color blue is an appetite |
| power, aggression, excitement, drama, fire, blood, | | | | suppressant that can help people lose weight! |
| passion, love, danger, anger, and heat. It is a | | | | Blue is definitely the most popular color of both |
| highly visible color that will always attract attention. | | | | men and women. Several well-known corporations |
| Red will also stimulate several emotions. | | | | use blue in their logos. It is a great color choice |
| Stop signs have trained us to stop and look when | | | | for travel agencies, pool companies, masseurs, |
| we see red. So it is only natural to want to stop | | | | doctors offices, pharmacies, medical suppliers, |
| and look at a red billboard. | | | | motels, psychologists, and weight loss centers. |
| Studies show that people in casinos gamble more | | | | Purple |
| in red rooms than room with any other colors. | | | | Purple is a sophisticated, creative, luxurious, and |
| Red is also a good color for automobiles sales, pet | | | | wealthy color. It is also associated with royalty. A |
| shops, pasta shops, pizzerias, and restaurants. | | | | bluish shade of purple tends to create mystery, |
| However, the color red is not recommended for | | | | while a reddish shade of purple is sensual, and |
| medical companies because it signals bad health, | | | | creative. Purple with a red tint will get more |
| blood, and emergencies. Red is also the color | | | | attention. |
| accountants use to show that they have a | | | | Purple is hard for some people (mainly men) to |
| negative cash flow. | | | | see. However, it is a great color for artists, |
| Orange | | | | elaborate restaurants, clothing stores, book |
| Orange is a vibrant and fun color. It improves | | | | stores, art galleries, night clubs, magicians, |
| mental clarity, promotes warmth and happiness. | | | | photographers, country clubs, golf courses, |
| Orange also increases the oxygen's flow to the | | | | jewelry stores, beauticians, and fortune tellers. |
| brain. Contentment, fruitfulness, and | | | | Brown |
| wholesomeness are qualities that are also | | | | Brown symbolizes coffee, lumber, and earth-tone |
| associated with orange. | | | | products. It is a reliable, solid, strong, mature, and |
| The color orange can help an expensive product | | | | comfortable color. Brown is now considered a rich |
| seem more reasonably priced. It is the perfect | | | | and robust color. |
| color for products that appeal to a wide variety | | | | The color brown is an excellent color for |
| of people. | | | | hardware stores, coffee houses, craft shops, |
| Orange is an appetite stimulant. It is a good color | | | | herbal shops, health food stores, male |
| choice for vitamin shops, Mexican restaurants, | | | | haberdasheries, cabinet shops, western stores, |
| dance clubs, and products that target Latin and | | | | contractors, clock shops, and carpenters. |
| French people. | | | | Black |
| Yellow | | | | Black symbolizes power, prestige, elegance, style, |
| Yellow is a perfect color for sunny, happy, bright, | | | | reliability, simplicity, and sophistication. The color |
| cheerful, playful, easygoing, and optimistic | | | | black is more about attitude than anything else. It |
| advertisements. Ideal for florists, candy shops, | | | | is a trendy color that keeps consumers up to |
| toy stores, amusement parks, and discount | | | | date with technology. It is also a very informative |
| stores. | | | | color. |
| Yellow is the first color the eye processes. It is | | | | Black used to be viewed as the color of death, |
| also the most visible color to the human eye. This | | | | witches, demons, and evil. However, this |
| is why it grabs attention faster than any other | | | | perception is declining. |
| color. | | | | Black is a great color choice for music shops, |
| Yellow is also a color of caution. Most yellow road | | | | accountants, lawyers, electronic stores, and tire |
| signs are warning drivers of a problem in the road | | | | stores. |
| or with the on-coming traffic. This is just another | | | | White |
| reason why yellow grabs our attention quickly. | | | | White symbolizes purity, cleanliness, virtue, |
| Green | | | | innocence, and freshness. |
| Green symbolizes life, nature, environment, youth, | | | | The color white is a great choice for bridal shops, |
| money, renewal, hope, and power. It is a color | | | | weddings, religious groups, daycare centers, |
| that soothes people, reduces pain, and makes us | | | | medical facilities, wineries, dentists, catering |
| feel safe. | | | | companies, bakeries, museums, historical sites, |
| Since green traffic lights have conditioned us to | | | | bed and bath shops, dry cleaners, and cleaning |
| go forward or to enter places, it makes us feel | | | | services. |
| welcomed. This is a great quality for any product | | | | Please be careful, because white is a color of |
| or service. | | | | death and mourning is China, Japan, and other |
| Yellow-green is not a wise color for food | | | | Middle East countries. |
| advertisements because it is an appetite | | | | Once you have selected the right color(s) for |
| depressant. | | | | your business, be sure to find out what colors |
| Light green calms people. That is why most walls | | | | effectively compliment your color choice. |
| in jails, schools, waiting rooms, and hospitals are | | | | |