Creative Couture – ‘As You Like it’ – “wear the way you like”

August Designs ( after the groundbreaking ethicallooks come out of the same garment. Now the
eco DPOL fashion innovation has come up with awearer can enjoy the same ensemble over and
new concept in the arena of fashion. The newover again without getting bored of it.
Collection “As you like it” gives a meaning
to fashion altogether. 
"As you like it" as the name speaks is based onGlobal warming! Go Green! Sustainability! are few
the concept of multiple look of single garment ascommon words which scintillate in air around us.
per one's choice. The ensembles can be worn inFrom tube to print, everywhere the same slogans
two different ways- Regular way (option 1), orare enchanted, but the question still remains the
upside down (option 2, inverted way) creatingsame, Do we, a commoner, really care and follow
altogether two different looks of the samesustainable practices?
ensemble, for two different occasions. Yes, theSustainable practices touch almost every aspect
clothes are not just reversible; they can be wornof life starting from agriculture, architecture to
upside down.fashion and lifestyle products, the very three
common necessities, food, clothing and shelter.
Inspired from nature where a lot of fruits andOver years there has been a sudden increase in
vegetables like oranges, bananas etc grow upsidenumber of fashion labels and brands that speak of
down, but their beauty remains the same eveneco fashion. These brands not only use ethical
when even when they are put upside down onmeans of production but also put naturally grown,
our dining tables. Similarly the ensembles looksustainable and recycled materials to proper end
sound and aesthetically appealing when are wornuse thereby substantially reducing carbon footprint
in regular fashion or upside down.and the landfill problem. The diverse materials and
Based on the concept of ‘multiple use’products are made under fair trade conditions in
and ‘minimalistic clothing’, the wearer canIndia and china and proper wages are given to the
be engaged to his her apparel in more than oneartisans which not only improve their living
way where one can choose his/her look as perconditions, but also make them financially
the occasion in his fast moving circuit. You canindependent.
now walk into your office wearing one look andAll that is required from our end if to promote
move directly from your work to a cocktail partysustainable / eco / ethical fashion which not only
just by wearing your dress upside down. Themake our wardrobe colorful with natural new and
dresses are so designed, that out of the twotrendy materials but also promises much more,
looks, one of looks (Option 1) is for regular weareach one of us, making this planet a better place
whereas the other (Option 2, upside down/to live.
inverted) creates a chic look for, apt as partyTo affect the eco/sustainable fashion culture
wear.significantly at a fast pace we need to initiate an
The concept of multiple look, also adds a neweco fashion revolution wherein each one of us
meaning to ethical / sustainable fashion. Thebear a responsibility of promoting and practicing
collection doubles usability of materials as twothe eco cause.