| The 1970s continued the hippie look reminiscent | | | | opted to dress down, regarded as hippie', and this |
| of the past decade. Worn out jeans remained | | | | gained recognition as more of a deliberate look. |
| popular as well as the tie-dye. The fashion for | | | | One of the more innovative designers of the |
| unisex was on the upswing. Afro hairstyle and | | | | decade was Kenzo Takada, who mixed Western |
| platform soles became in with the rise of the | | | | and Oriental influences to create a new fashion |
| radical chic. | | | | trend. Another name worthy to mention is Sonia |
| It is said that male appearance got changed more | | | | Rykiel, who created figure hugging knits. An Italian |
| in this decade than any other time in the century. | | | | designer who made waves in this decade was |
| In the US, fashion was focused on simple and | | | | Giorgio Armani, who made a distinctively |
| longer skirts. Jeans became more popular, | | | | successful collection of clothes for women in 1975. |
| becoming an accepted item in the fashion scene. | | | | It was also during the '70s when fashion trends |
| Some of the designers who rose to popularity | | | | began to cross borders quickly. Western fashion |
| were Calvin Klein and another US designer, Ralph | | | | trends were looked upon by the rest of the |
| Lauren. Meanwhile, Pierre Cardin popularized a | | | | world. Synthetic materials were also introduced. |
| staple style of clothing featuring narrow shoulders | | | | The decade also got inspiration from fashion |
| with tight fitting lines, having no tie and interfacing, | | | | trends in the previous decades. |
| and coupled with jackets and tunics. Men also | | | | |