| Over the last years there has been a relative | | | | sign of independence is still a leader in terms of |
| rush of books on eco and ethical fashion published | | | | textile innovations. From high tech weaving to |
| across the globe. We think this is an excellent | | | | rediscovering ancient dyeing traditions, India has |
| indicator of the public’s awareness of how, | | | | some interesting new answers for eco fashion |
| what, where and whom produced the clothes in | | | | design. |
| our closets. | | | | The first breakthrough comes from August |
| | | | Designs which has taken an in depth approach to |
| Sustainable fashion is fashion that is designed to | | | | garment construction and developed a brand new |
| be environmentally friendly. Fashion designers have | | | | patented technology called DPOL that produces |
| recently adopted the idea of sustainability, using | | | | ready to stitch, shaped, woven garment |
| more environmentally-friendly materials and | | | | components. This considerably reduces fabric loss |
| methods in clothing production like reduction in | | | | by approx 15-20% and lead time by approx 50%. |
| wastage, reduction in chemical usage, usage of | | | | DPOL supports sustainability by reducing chemical |
| scrap fabric, gunny bags etc. But are the apparel | | | | and other wastages (dyes, fibers, yarns, energy) |
| made out of them actually wearable? Yes, the | | | | by 17%-20%, thus imparting the eco-friendly |
| answer is Dpol technology which can produce ecoi | | | | nature to the apparels right from the inception of |
| friendly garments which can actually divert us to | | | | the process to develop the garments. |
| sustainability keeping the costs low, so as to | | | | Apart from the eco-friendly aspect of the |
| influence the fashion market on a big picture | | | | innovation, there are many notable uniqueness, |
| The country where Mahatma Gandhi once | | | | some of these are: Continuity of design, |
| created a revolution by wearing a simple locally | | | | proportionate design, non repeatable design and |
| hand woven cotton garment called the Khadi as a | | | | motifs etc. |