| The GHD IV hair straightener is one of the most | | | | located in your home country. |
| popular flat irons in the world. Named | | | | - Visit the official GHD website - Register your |
| Cosmopolitan's 2008 "Best Hairstyling Gadget" and | | | | product online to active the two-year warranty. |
| with GHD's turnover now exceeding £100 | | | | This is a quick and easy step to verify that your |
| million per year, the product has grown from its | | | | GHD IV is genuine, as fake serial numbers will be |
| cult following earlier in the decade to become one | | | | rejected by the system. |
| of the most sought-after hair straighteners | | | | You can also look for these GHD IV product |
| available. | | | | features: |
| The GHD IV is marketed as a high-end hair | | | | - Authentic GHD packaging - Genuine GHD hair |
| straightener with loads of safety and convenience | | | | straighteners come with a serial numbered |
| features. The RRP on the GHD IV is £119, | | | | product, instruction booklet and power adaptor. |
| but it is a product well worth the price, featuring | | | | - Official GHD holograms - Look for holograms on |
| ceramic plates that maintain a steady | | | | the tag (attached to the cord) and on the |
| temperature for straightening hair and a rounded | | | | straightener's inner body. The serial numbers |
| barrel for creating luscious curls. The GHD IV also | | | | should match and be verified on the official GHD |
| has a sleep mode, temperature protection, | | | | website. |
| static-free surface area and universal voltage. | | | | - Metal hinge pins - Authentic GHD hair |
| Unfortunately, the popularity of GHD hair | | | | straighteners have metal hinge pins, not plastic. In |
| straighteners means it is frequently counterfeited | | | | fact, any appearance of a cheap plastic design |
| and sold to unsuspecting consumers. While buying | | | | should be taken as a warning sign, as real GHD |
| a knock off GHD IV styler at a knock off price | | | | straighteners are very well made and do not "feel |
| might sound alluring, with counterfeit products you | | | | cheap". |
| lose many of the guarantees and features that | | | | - Check the model numbers - If you have one of |
| have made the GHD popular in the first place. | | | | the special edition pink GHD straighteners, the |
| There is no warranty, and non-authentic GHD hair | | | | model number will not have a "B" at the end (the |
| straighteners can damage your hair and even | | | | "B" stands for "black"). |
| cause fires. | | | | When all other authentication checks out, there's |
| Thousands of companies now offer the GHD IV | | | | one more step - check the price. |
| around the world; how do you know if you're | | | | If the price seems too good to be true, it |
| buying the real thing? Follow our checklist to | | | | probably is. Remember, legitimate retailers do |
| authenticate your GHD straightener: | | | | often have sales on their items, but a popular |
| - Buy from a respected retailer - Products sold | | | | product like the GHD IV straightener at a |
| from overseas or "second-hand" sites are | | | | super-budget price is too good to be true. As long |
| frequently counterfeit because there is no | | | | as the item remains popular, the prices will remain |
| accountability. Buy from a reputable merchant | | | | in the range of £80-£120. |