The History of Tommy Hilfiger Brand

The establisher of the brand Thomas Jacobbecome faces of the new line H Hilfiger.
Hilfiger was born on 24th of March, 1951 onToday the designer is notorious for his scandalous
Ellesmere. He was the second child in a largeacts. He has also been criticized for outrages and
Catholic Irish family, having eight brothers andbad conditions of employees. Nevertheless,
sisters. At the age of 18 Tommy breaks up hisTommy Hilfiger is extremely popular all over the
study to start working in a small clothes shop. Hisworld, and sponsoring of several Formula 1 teams
first business was a resale of twenty pairs of- Lotus in the 1990s and Ferrari in the beginning of
custom jeans. Afterward he starts to work for2000 has also contributed to it. Besides he is
"Brown's" boutique and soon manages to open hisfather of five children. His daughter Ally took part
own shop called "The People's Place". However atin a reality show called "Rich Girls" on MTV and his
the age of 25 Hilfiger went bankrupt and his shopson Rich Hil gas signed a contract with the
had to be closed despite its popularity amongproducer of "Swizz Beatz".
young people. Tommy and his wife Suzy come toIn 2006 the designer sold his brand for 1,6 billion
New York where Mr. Hilfiger is offered a place ofdollars to a private investment company called
assistant designer by leading couturiers Clvin Klein"Apax Partners".
and Perry Ellis. However Hilfiger declines the offerTommy Hilfiger brands today include "True Star" -
and starts working for Chris Cortes. In 1984 hea perfume line produced in association with Estee
registers Tommy Hilfiger trademark and presentsLauder, "Red Label" - customized denim jeans line,
the first collection under his own name. From thatincluding jeans, shirts and sporty sweaters, "H" - a
time Hilfiger has been called a king of urbanline which was launched after the company was
fashion and Americans fell in love with the brandsold, "Tommy Hilfiger", "Tommy Sport" - a line of
for its style, high quality and democratic prices.the 90s that brought Mr. Hilfiger world fame, and
In 1995 CFDA called Tommy Hilfiger "Designer of"Tommy Hilfiger for the Home" - a line of bed and
the Year" for his men's wear collection. In 1998shower accessories.
Design School "Persons" in New York grantedThe brand is characterized by a creative approach
Tommy Hilfiger the award "Designer of the Year"towards the clothes style and their target
and GQ magazine put him on the list of "Men ofaudiences are not only young people, but also
the Year". In 1999 Tommy Hilfiger sponsors "Nogrown-ups. Tommy Hilfiger shops can be found in
security" tour of legendary Rolling Stones,North, South and Central America, as well as
summer tour of Britney Spears and autumn tourJapan, South-Western Asia, Russia and Europe.
"Freedom" of Lenny Kravitz. In 2002 Hilfiger wasTommy Hilfiger is one of the four best designer
called "International Designer of the Year" by GQbrands of men's wear in the USA (Ralph Lauren,
magazine and D.A.R.E. granted him with Future ofCalvin Klein, Perry Ellis and Tommy Hilfiger). His
America Award. Besides that year Hilfigerclothes is worn by Hue Grant, Bill Clinton, Metallica
becomes sponsor of American ski teamand No Doubt.
"Freestyle". 2004 David Bowie and his wife Iman